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Sustaining the Change - Top Tips

Change Management

Make it personal from the beginning

Think about the message and make it personal. Tailor your communication to your target audiences. People impacted by the change want to know what is in it for them – so tell them upfront, keep them updated and seek their buy-in and commitment.

Capture their attention

Ensure your communication is stimulating and engaging to capture the recipient’s attention. And be aware of information overload.

Acknowledge and embrace emotions

When introducing change into an organisation communicate and acknowledge the emotional rollercoaster employees might experience. Share the Change Curve and the different emotions employees might experience.

Bring it to life

Remember we:

  • Retain 10% of what we read
  • 20% of what we hear
  • 35% of what we see
  • 50% of what we see and hear
  • 70% of what we say
  • 90% of what we do

To sustain the change, use a mix of interactive ways of learning to bring the change to life for all participants.

Keep it Simple

When launching the change initiative ensure all aspects of implementing the change are kept simple.


Be upfront, open and honest from the beginning. Demonstrate respect as people move through their change journey at their ow pace. And continue to engage and respect stakeholder input.

Promote passion

Show passion when sharing the change and when communicating the benefits of the change. Continue to engage and coach people through the change.

Measure & refresh

Continually monitor and measure initiative success – and celebrate successes along the way. Remember to identify and address any gaps swiftly. And refresh collateral as and when required.

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